Advertising Analysis

Module code: MS7080

This module engages with the major controversies surrounding advertising in contemporary society, and you'll be analysing the theory behind them, then applying them to advertising texts and campaigns.

You'll be critically evaluating commercial and non-profit advertising case studies to understand their socio-cultural relevance in relation to existing cultural theories. By critiquing advertising we can better understand ourselves and society, as well as identify, recognise and analyse ideologies that are present within our culture. You'll be carrying out theory informed research on various advertising related topics of your choosing to deepen your understanding of this field.