Strategy Business Information and Analysis

Module code: MN7558

Module co-ordinator: Professor Peter Jackson

Module Outline

Through frameworks and concepts drawn from economics, marketing and strategy, this module helps managers to understand how their organisation’s ability to create value is influenced by its environment, its position in its value chain and its capabilities. The standard models are critically evaluated and situated in complex and uncertain environments.

Topics covered

• The role of strategy in the creation of economic value added. 
• The alternative corporate and business level strategies used to create economic value added. 
• Debates within strategy literature in particular the industry approach to strategic thinking vs. the resource-based approach.
• The nature of the strategic decision making process and the importance of ambiguity, complexity, uncertainty, bounded rationality and power relationships both inside and outside the organisation.