Strategies for Place Marketing

Module code: MN7015

In this module, you'll explore the strategies used by cities, regions and nations to successfully market and develop themselves, such as major international events like the Olympics, the leveraging of heritage and the attraction of foreign investment.

By the end of this module, you'll be able to identify, describe and analyse the contemporary marketing approaches and techniques available to place managers. You'll use this to come up with suitable recommendations for local managers in cities and regions and national decision-makers and translate these recommendations into a "place marketing mix". You'll be able to assess the methodologies available for developing strategies of place development or monitoring the satisfaction of place stakeholders. Plus, you'll gain the ability to assess the socio-cultural, political and ethical implications of place marketing, as well as the role of marketing consultancy and its relationship with public managers and democratic representatives.