Marketing Strategy and Innovation

Module code: MN7013

This module will enhance your understanding of marketing strategy and innovation, both within Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts.

The module focuses on the broader themes of strategy and innovation, where you will examine supply chain management, strategic marketing planning, product innovation, entrepreneurship and digital marketing strategy. You will also look at marketing strategies and innovation used in supply chains, as well as consumer and digital markets.

Topics covered

• Difference between Business-to-Business and Business-to-Consumer markets
• Marketing, innovation and supply chain management
• Developing marketing strategy
• Digital innovations in marketing