Advertising: Industry, Contexts, Impacts

Module code: MS7519

Module co-ordinator: Dr Vincent Campbell

Module Outline

This module introduces advertising as a social and cultural phenomenon and explores the general theoretical perspectives and debates concerning the principles and conventions followed in the creation of advertisements. Using concepts employed in the study of advertising conceived as the product of a distinctive set of social, cultural and industrial practices the module examines the way advertising organisations manage their work and the ways advertising employees see their role and social significance. The module examines the findings of research on advertising and children, the effectiveness of advertising, and the impact of new media on advertising.