Hipster butchers: a cross-cultural perspective on the craft of the flesh
In this project, the aim was to explore contemporary practices of craft butchering that are reified in the phenomenon of ‘hipster hottie butcher’. This phenomenon had taken trendy quarters of the major American and now global cities by storm and, culturally, has gained much momentum. However, given the prevalence of 'craft' production on a global scale, we asked if this is solely a Western phenomenon, or if similar cultural positionings of craft (and hipster) butchers allow us to glimpse a deeper meaning of the cultural organisation of craft butchery.
In order to address this, we embarked on a comparative and cross-cultural research journey that took us to places as different as a former meat-packing district of the Danish capital and steppes of southern Russia. We contended that there was a lot more going on behind the veneer of the nascent, yet glamorous, craft butchering scene.