Care, reciprocity and value in a threatened site of cultural work

How might we understand the affective dimension of the work and subjectivity of cultural intermediaries? Using interview and observational data generated during the run-up to the closure of an independent video rental store, this study explored the negotiation of cultural and economic logics and investments within a threatened business setting. Key interests included the framing of work in relation to an ethics of care founded upon notions of community and reciprocity, the handling of financial interactions within the space, and discussion of the economic challenges of sustaining the business within a changing media and technological landscape. By focusing on the closure of a small enterprise, the study also looked to explore the analytical productivity of attending to endings in the study of cultural economy.