Advanced Qualitative Techniques

Module code: MN3123

Qualitative research allows you to explore opinions, attitudes, beliefs and intentions behind decisions. This module will teach you advanced qualitative techniques and will give you an insight into applying these within businesses and organisations.

By the end of this module, you will be able to identify appropriate research methods for specific practical problems in management or research. You'll feel comfortable explaining the advantages and problems of qualitative data. You'll be capable of interpreting qualitative data. You'll be adept at critically evaluating the philosophy and practice of gathering and analysing qualitative data using specific qualitative methods.