Media Research Design and Practice

Module code: MS7619

This module introduces you to the basic principles of research theory, design and ethics as well as to a range of individual quantitative and qualitative research methods commonly used in media and communications research. In addition to each week’s presentations and key readings the module’s e-tivities provide opportunities to reflect on particular methodological issues, and to try out some of the research methods involved through small-scale exercises.

Topics covered

Introduction to Media and Communication Research
Research Theory and Design
Research Ethics
Researching Journalism
Researching Public Relations
Surveys and Questionnaires
Content Analysis
Introduction to SPSS
Archives and Corpus Analysis
Big Data Analysis
Ethnography
Focus Groups
Interviews
Visual Analysis (Semiotics)
Critical Discourse Analysis