Political Communication

Module code: MS7517

Module Outline

This module examines developments in theories and practices of political communication, and places them in an international context. It examines issues such as the increasing role of mass media in political systems around the world and its relationship to ideas of Americanization and globalization. The growing importance of political marketing in developed democracies is appraised alongside consideration of the evolution of political advertising as a primary means of communicating politics to a mass audience.