Corporate Communication In a Global Context

Module code: ML3014

The module aims to introduce students to the theory and practice of corporate communication. It will track the historical evolution of corporate communication to foreground the specific challenges presented by a globalised world. Issues examined will include the management of corporate identity, branding and reputation in a global context. Further, the domains of media relations, crisis communication and corporate social responsibility will receive focussed attention. The module will examine these issues in relation to key international case studies.

Set Texts

No set texts. Readings will be prescribed in line with the requirements of the lectures/seminars.

Recommended Background Reading and Additional Resources

• Corporate Communications: Theory and Practice (Cornelissen 2004)
• Corporate Social Responsibility: The Good, the Bad and the Ugly (Banerjee 2009)
• The Handbook of Communication and Corporate Social Responsibility (Ihlen, Bartlett & May 2011)