Course information
Taught by School of Business
Top 75 in the World for Business Administration – Shanghai Global Ranking of Academic Subjects
Admissions enquiries
+44 (0)116 252 5281
Submit a course enquiry
Course enquiries
ulsb@le.ac.uk
Course description
Course description
In today's fast-moving and digitally connected world, successful marketers need far more than creativity alone. They must understand consumer behaviour, interpret data, build meaningful brand experiences, and develop strategies that respond to rapidly changing global markets. Our MSc Strategic Marketing is designed to help you develop these highly sought-after skills and prepare for an exciting career in modern marketing.
You will explore the latest developments in marketing management, consumer insight, branding, digital communications, innovation, and business intelligence. You will examine how organisations create value through strategic marketing planning, data-driven decision-making, and consumer-focused strategies, while also considering contemporary challenges such as sustainability, ethical consumption, digital audiences, and the attention economy.
The modules combine academic knowledge with practical application, enabling you to develop valuable transferable skills in market research, strategic thinking, problem-solving, communication and analytical decision-making. You will learn how to evaluate consumer trends, design effective marketing campaigns, and apply marketing frameworks to support business growth and innovation in competitive international markets. In other words, you will develop the ability to deliver the right message, to the right audience, through the right channels, at the the right time, in order to achieve meaningful and measurable marketing outcomes.
Your teaching is highly interactive, using a wide range of real-world examples and case studies to bring theories to life. With multiple intakes throughout the year, you will benefit from studying modules with students from different cohorts of the programme, allowing you to benefit from learning with an established learning community and growing your marketing network.
You will have the opportunity to tailor your studies through a dissertation, an AI Agent Solutions in Business Project, or a Placement in Business, enabling you to gain research, industry or practical experience aligned with your career goals.
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for professional marketers worldwide.
This course is designed for graduates and professionals seeking to advance their careers. The MSc Strategic Marketing prepares you for leadership roles across a wide range of industries.
Entry requirements
Entry requirements
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries listFees and funding
Fees and funding
UK Students
Starting in September 2026
- MSc: £11,200
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit to secure your place. This will be subtracted from your total tuition fee.
Find out more about tuition fees, scholarships and funding.
International Students
Starting in September 2026
- MSc: £24,250
You will need to pay a deposit to secure your place. This will be subtracted from your total tuition fee.
Accreditation
Accreditation
Chartered Institute of Marketing (CIM)
We are a CIM Accredited Degree university, with the modules on the MSc Strategic Marketing course aimed to map to certain CIM professional qualifications. This means that if you successfully complete the course you are exempt from certain modules of CIM qualifications such as the Certificate in Professional Digital Marketing and the Certificate in Professional Marketing.
Direct application and additional fees apply to study modules with CIM.
The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Careers and employability
Careers and employability
On this course you will develop and build on a solid foundation of knowledge to become confident critical thinkers and members of the digital media and marketing community.
Through groupwork, presentations and authentic assessment as well as traditional and professional assessment activities, you will develop skills across market research, strategic thinking, problem-solving, communication and analytical decision-making, all highly sought after skills from employers.
The MSc Strategic Marketing will prepare you for leadership roles across a range of industries.
The School of Business has a specialist careers team focused on offering our postgraduate students bespoke career development support, to ensure you are the stand out choice for employers.
Business and Employer Events
We work closely with businesses to ensure opportunities for you to interact with industry representatives and gain insights in to a variety of potential careers paths. Through events, including our Career Development Exhibition, Investment Conference, Management Conference and industry trips, you will have the opportunity to network with representatives of all levels from SMEs to large corporates in the public, private and voluntary sectors.
Careers Hub @ Brookfield
A dedicated area on the Brookfield campus for you to drop in and ask advice on all aspects of career planning.
Experience Opportunities
We support you to gain experience from a wide range of opportunities, including volunteering, part-time work, student ambassador roles and internship programmes. The University also offers a range of internship opportunities, both in term-time and in the summer.
Business and Start-up Enterprise Support
We offer support if you are considering starting your own business, are in the early stages of business or how have an established business you wish to develop. Support includes events, online resources and our Entrepreneurs in Residence programme.
Career and Professional Development Resource
Our on-line resources contain a wealth of resources to inform and guide you at every stage of your career journey. There are links to available opportunities, upcoming careers and employability events, awards and competitions, together with recordings of careers sessions and seminars. A selection of interviews with industry professionals and University alumni provides a first-hand insight into a range of business sectors and career success stories. You will also find resources to support you in skills and career planning, including CV and application advice and interview tips.
Our Careers and Employability Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.
Course structure
Modules
Modules
The order in which will study the first four modules may vary dependent on which intake you can join the programme.
- Marketing Management and Practice
- Consumers, Brands and Digital Communications Strategy
- Marketing Strategy and Innovation
- Business Intelligence, Research Methods and Data Analysis
Then pick one module from:
- Dissertation
- AI Agent Solutions in Business Project
- Placement in Business
The modules listed reflect those currently available to students. Every year, we review our modules and their content to ensure that our courses maintain the best academic and student experience possible. Whilst this does mean elements of your course may change in future academic years, it ensures your course is giving you a research-inspired education and preparing you for your future.
Why Leicester?
You will be taught by academics who are leading researchers and industry practitioners, ensuring you get research and industry informed teaching.
Our Marketing course is accredited by CIM and gives you the opportunity to gain professional qualifications with CIM, equipping you with the best opportunities for your marketing career.
The School of Business holds a prestigious Small Business Charter Award for our contributions to businesses and entrepreneurs, and sharing of innovation expertise.
Our dedicated Careers and Employability Team provide you with personalised support, alongside a structured employability programme. Our Careers Hub @ Brookfield is open daily for advice and guidance.
Teaching and learning
This programme benefits from the opportunity to start your studies at three different points in the year (September, January and April). Whenever you start your studies you will receive a dedicated induction, study the same selection of modules and do the same assessments. The order in which you study your modules and the timing of teaching blocks for each start point may vary according to the University's teaching calendar.
You will be taught through a mixture of methods including lectures, seminars, group work and guided independent study. Teaching is highly interactive using a wide range of real-world examples and case studies to bring theories to life. You will be assessed through assignments, presentations, group work and your final dissertation or project.
You will be taught by academics undertaking renowned research in these areas as well as those who have an industry background. As well as your programme and module leaders, you will get support from your personal tutor, who has a pastoral role and can offer support and advice.
Key dates
September 2026 start
- Application deadline: 4 September 2026 (Please note if you require a visa to study you will be required to submit your course application by 24 July 2026)
- Deposit payment deadline: 7 August 2026
- CAS request deadline: 4 September 2026
- 70% tuition payment deadline: 4 September 2026
January 2027 start
- Application deadline: 20 November 2026
- Deposit payment deadline: 27 November 2026
- CAS request deadline: 4 December 2026
- 70% tuition payment deadline:4 December 2026
Apply now
| Course | Qualification | Duration | Start Dates | Availability |
|---|---|---|---|---|
| Course Strategic Marketing | Qualification MSc | Duration 1 year full-time | Start Dates September each year | Availability Apply Now |
