Course information
Typical offer ABB
UK fee £9,535
UCAS code N500
International fee £19,700
Institute code L34
Taught by School of Business
Accredited by the Chartered Institute of Marketing (CIM)
Course description
Course description
Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.
Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.
The first year of this degree is shared with the following BA degrees:
This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.
Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.
Entry requirements
Entry requirements
- A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.
- EPQ with A-levels: BBB + EPQ at grade B
- GCSE: Mathematics and English Language at grade 4/C.
- Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
- International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 3 in SL Maths Analysis and Approach, grade 3 in HL Maths or grade 4 in SL Maths Application and Interpretation if not held at GCSE grade 4/C. Must include a minimum of grade 4 in English A or 5 in English B if minimum of grade 4/C not held in English Language at GCSE.
- BTEC National Extended Diploma: DDM in Business , other subjects may be considered.
- T Levels: Distinction in either: Accounting or Finance or Management and Administration or Digital Business Services (plus GCSE Maths and English Language at grade 4).
Other official national and international qualifications considered from across the world. You can review some of the qualifications we accept on our countries page and English Language equivalencies.
If your qualification or country is not listed, please contact us for more information, including the name and result of the qualification you have studied.
Second Year Entry may be possible with suitable qualifications.
Contextual offers
The University of Leicester is committed to providing equitable opportunities for all applicants from all backgrounds. We make contextual offers to support students who may be impacted by the area they live in, their personal circumstances or who have completed one of our progression programmes. These offers are usually one or two grades lower than the standard entry requirements. To qualify for a contextual offer, you must apply for an eligible course and meet specific criteria – check if you’re eligible.
Selection Process
When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.
Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries ListFees and funding
Fees and funding
UK Students
Starting in 2025
The tuition fees that will be payable by you to the University for the 2025/26 academic year will be £9,535
- £9,535 in your first year. Tuition fees may increase in subsequent years in line with inflation, subject to government regulations. The inflation rate used will be the Retail Price Index excluding mortgage payments (RPIX)
- Year Abroad: your fee will be £1,430 for that year
- Year in Industry: your fee will be £1,905 for that year
Find out more about scholarships and funding.
International Students
Starting in 2025
- £19,700 per year
- Year Abroad: £4,925 which is 25% of the full-time tuition fee
- Year in Industry: £2,955 which is 15% of the full-time tuition fee
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.
If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).
Find out more about scholarships and funding.
Accreditation
Accreditation
Chartered Institute of Marketing (CIM)
We are a CIM Accredited Degree university, with the modules of the BA Marketing course aimed to map to certain CIM professional qualifications. This means that if you successfully complete the course you are exempt from certain modules of CIM qualifications such as the Certificate in Professional Digital Marketing and the Certificate in Professional Marketing.
Direct application and additional fees apply to study modules with CIM.
The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Careers and employability
Careers and employability
Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.
Graduate destinations
Our management, marketing and human resource management graduates have gone onto work for employers such as:
- Credit Agricole
- Barclays
- KPMG
- Deutsche Banks
- Deloitte
- Ernst and Young
After graduating with a degree in Management, Aga earned a place on the Barclays Graduate scheme. While at Leicester, Aga was supported by the Careers and Employability Service, helping her develop the skills needed to move forward in her career. Her role focuses on redesigning the user experience of internal communications deployed by the bank.
Careers and Employability Service
Get career-ready at Leicester with guidance from our award-winning Careers and Employability Service. We're here to give you a lifetime offer of support, even after graduation. Our team of specialist careers advisers and mentors will help you every step of the way. From supporting you with CVs and interviews, to volunteering opportunities and placements, we're here to help you reach your professional goals.
Sustainable Development Goals
Sustainable Development Goals
We are committed to providing skills and knowledge to help prepare you tackle global challenges. We have mapped our undergraduate degrees for learning which aligns to the 17 UN Sustainable Development Goals.
This degree includes learning which relates to the following UN Sustainable Development Goals:
- Goal 2: Zero hunger
- Goal 4: Quality education
- Goal 7: Affordable and clean energy
- Goal 8: Decent work and economic growth
- Goal 9: Industry, innovation and infrastructure
- Goal 11: Sustainable cities and communities
- Goal 12: Responsible consumption and production
- Goal 13: Climate action
- Goal 14: Life below water
- Goal 15: Life on land
Course structure
Year 1
Year 1
Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.
Core modules
- Principles of Marketing
- Principles of Human Resource Management
- Principles of Management
- Personal and Professional Development
- Economics and Social Responsibility in Business
- Business Finance and Reporting
- Managing Digital Technologies
- Consumers, Brands and Digital Marketing
First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Year 2
Year 2
Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.
Modules
- Strategic Brand Management
- Marketing Strategy
- The Business Environment
- Consumer Behaviour
- Marketing Intelligence
- Consultancy Challenge
- Marketing Communications and Digital Media
- Corporate Social Responsibility
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Year Abroad or Year in Industry (optional)
Year Abroad or Year in Industry (optional)
On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.
Year in Industry
A Year in Industry is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year and can take place either in the UK or overseas.
If you decide to undertake a Year in Industry you will be responsible for securing your own placement, with support from the School and the University Career Development Service. Please note that deciding to search for a Year in Industry does not guarantee you a placement.
During your Year in Industry you will be supported by the School of Business Careers Team. This will include communication with you and your manager and a visit to your place of work, which may be face to face or virtual (depending on location). You will also undertake written work to capture the learning from your experience, which will include reflection on your personal and professional development. This work will be assessed to allow you to gain recognition for your Year in Industry.
Your Year in Industry effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 will be given access to bespoke extra-curricular support to aid you in searching for suitable placement opportunities, and undertaking the recruitment and selection process.
A Year in Industry is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.
Year Abroad
We’ll make sure you have everything you need for your future career: not just by awarding you a high quality degree, but also by helping you to develop the skills, knowledge and confidence you need to make your mark in the world as a Citizen of Change. One way you can do this is by opting to take a Year Abroad between Years 2 and 3 of your degree.
Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to a career in the private, public or third sector - or plough your own furrow as an entrepreneur – you will find the experience invaluable.
For more information, including a list of destinations, please visit our Study Abroad website.
Please note
- A year spent abroad still incurs a tuition fee, but this is much lower than for a normal year at Leicester. See the Fees and Funding tab of this page for details.
- You may be eligible for a travel grant from Student Finance England.
- Places are offered on a competitive basis, and eligibility is dependent on your academic performance in Years 1 and 2.
- Language courses, at beginners or advanced level, are available through our Languages at Leicester scheme.
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Final Year
Final Year
Core modules
Plus either Dissertation (Marketing) or Project (Marketing)
Option modules
Choose one option module from:
- The Management and Shaping of Innovation
- Marketing Theory
- Business in the Digital Economy
- Crisis Management
- Sustainability Enterprise Partnership Project
Plus two option modules from:
- The Production of Consumer Culture
- Managing Knowledge in Organisations
- Entrepreneurship
- International Marketing
- Emerging Technologies and Changing Workplace
- The Business of the Space Economy
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Why Leicester?
Our six Entrepreneurs in Residence and the Leicester Innovation Hub are here for you to discuss your enterprising ideas and to give you an insight into start-up business planning.
Our Marketing degree is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketeers, giving you the opportunity to gain module exemptions towards professional qualifications.
Our Business and Management, Marketing and Human Resource Management degrees all have the same first year so you can switch your course at the end of year one, tailoring your degree to your strengths and interests.
Teaching and learning
During your first year you will typically have 9-10 hours a week of timetabled sessions – around 6 hours of lectures and 3-4 hours of seminars or small group work. Lectures will provide you with the framework and foundational knowledge for each subject, whilst seminars, held in smaller groups, provide you with the opportunity to discuss key ideas with your tutor and peers. A variety of teaching methods are used with the aim of creating a stimulating environment in which you are encouraged to develop your learning skills and to actively engage and participate in your learning process.
Assessment methods varied to allow you to develop a range of academic and transferable skills throughout your programme and these include individual essays, examinations, presentations and group activities.
Independent learning
When not attending lectures, seminars or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the library, preparing coursework assignments and presentations, and preparing for exams. To help with your independent learning, you can access the Library and our social study spaces in halls of residence and our learning spaces at Brookfield.
Academic support
Our Centre for Academic Achievement provides help in the following areas:
- study and exam skills
- academic writing
- presentations
- dissertations
- numerical data skills
- referencing sources
Our AccessAbility Centre offers support and practical help for students with dyslexia or other specific learning difficulties, including physical, mental health or mobility difficulties, deafness, or visual impairment.
Teaching staff
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. PhD research students who have undertaken teacher training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is informed by the research we do. You can learn more about our staff by visiting our staff profiles.
Apply now
| Course | Qualification | Duration | UCAS Code | Availability |
|---|---|---|---|---|
| Course Marketing | Qualification BA | Duration 3 years full-time | UCAS Code N500 | Availability How to apply |
| Course Marketing with Year Abroad | Qualification BA | Duration 4 years full-time | UCAS Code N500 | Availability How to apply |
| Course Marketing with Year in Industry | Qualification BA | Duration 4 years full-time | UCAS Code N500 | Availability How to apply |
Data about this course
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