Marketing BA, 3-4 years
Start date:
Course information
Typical offer ABB
UK/EU fee £9,250
UCAS code N500
Institute code L34
Taught by School of Business
Admissions enquiries
+44 (0)116 252 5281
cssadmissions@le.ac.uk
Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk
Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques.
Course description
Course description
Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.
Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
Consumption in society is shaped by the cultural, political and technological factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to question the ethical and social responsibilities of the organisations that affect all our lives whether as customers, employees or citizens.
In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.
The first year of this degree is shared with the following BA degrees:
- Business and Management BA (renamed from Management Studies BA for 2021/22 onward)
- Human Resource Management BA
This means that you will have the option to switch to any of our management BA degrees at the end of your first year.
Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.
Entry requirements
Entry requirements
- A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.
- EPQ with A-levels: BBB + EPQ at grade B
- GCSE: Maths and English Language at grade C (4).
- Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
- International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths, grade 3 in HL Maths or grade 5 in SL Maths Studies if not held at GCSE.
- BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.
Other national and international qualifications considered. If you do not meet the entry requirements for this course, you can apply for the International Foundation Year – Economics and Management run by the Global Study Centre. The GSC provides academic support to help you progress to your chosen undergraduate degree at the University of Leicester.
Second Year Entry may be possible with suitable qualifications.
Selection Process
When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.
Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries ListFees and funding
Fees and funding
UK and EU Students
Starting in 2021
The University of Leicester has made the decision to keep fees for EU students at the same level as UK student fees for this year, despite this no longer being a UK Government requirement.
- £9,250 in your first year. Tuition fees are subject to government regulations and may change in future years
- Year Abroad: your fee will be £1,250 for that year
- Year in Industry: your fee will be 15% of the full-time tuition fee that applies in that year
Find out more about scholarships and funding.
International Students
Starting in 2021
Tuition fees for 2021/22 are yet to be confirmed. As an indication of what you might pay, the fees for students who started in 2020/21 were:
- £17,450 per year
- Year Abroad: £4,326.50, which is 25% of the full-time tuition fee
- Year in Industry: £2,617.50, which is 15% of the full-time tuition fee
Find out more about scholarships and funding.
Accreditation
Accreditation
This course is dual accredited by ILM, the UK’s Leading and Management Awarding Organisation meaning upon successful completion of the relevant modules, you’ll gain a Level 4 Award in Leadership and Management. This professional qualification will enable you to demonstrate that you have developed leadership and management skills and applied them in realistic simulations of working environments. As well as the dual award, you’ll also get a year’s membership to ILM giving you access to valuable online resources.
Careers and employability
Careers and employability
Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.
We work with the Leicester Innovation Hub in launching great ideas and providing dedicated incubation and innovation space, making it easier for both students and companies to utilise innovation support, expertise and facilities. We also have a student entrepreneurship academic lead who provides links with our students and the Innovation Hub. Support is available through the innovation hub not only whilst you study with us but also after you graduate.
Graduate destinations
Our management, marketing and human resource management graduates have gone onto work for employers such as:
- Credit Agricole
- Barclays
- KPMG
- Deutsche Banks
- Deloitte
- Ernst and Young
After graduating with a degree in Management, Aga earned a place on the Barclays Graduate scheme. While at Leicester, Aga was supported by the Careers Development Service, helping her develop the skills needed to move forward in her career. Her role focuses on redesigning the user experience of internal communications deployed by the bank.
Career Development Service
Get career-ready at Leicester with guidance from our award-winning Career Development Service. We're here to give you a lifetime offer of support, even after graduation. Our team of specialist careers advisers and mentors will help you every step of the way. From supporting you with CVs and interviews, to volunteering opportunities and placements, we're here to help you reach your professional goals.
Sustainable Development Goals
Sustainable Development Goals
We are committed to providing skills and knowledge to help prepare you tackle global challenges. We have mapped our undergraduate degrees for learning which aligns to the 17 UN Sustainable Development Goals.
This degree includes learning which relates to the following UN Sustainable Development Goals:
- Goal 2: Zero hunger
- Goal 4: Quality education
- Goal 7: Affordable and clean energy
- Goal 8: Decent work and economic growth
- Goal 9: Industry, innovation and infrastructure
- Goal 11: Sustainable cities and communities
- Goal 12: Responsible consumption and production
- Goal 13: Climate action
- Goal 14: Life below water
- Goal 15: Life on land
Course structure
Year 1
Year 1
Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.
Modules
- Introduction to Management
- Business Finance and Reporting
- Business, Economy and Society
- Introduction to Employment Relations
- Managing Information Technology
- Principles of Marketing
- Work and Society
- Enterprise in Practice
First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Year 2
Year 2
Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.
Modules
- Consumer Behaviour
- Strategic Brand Management
- The Business Environment
- Strategy
- Consultancy Challenge
- Marketing Intelligence
- Marketing Communications and Digital Media
- Corporate Social Responsibility: Theory and Practice
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Year Abroad or Year in Industry (optional)
Year Abroad or Year in Industry (optional)
On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.
Year in Industry
A Year in Industry is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year and can take place either in the UK or overseas.
If you decide to undertake a Year in Industry you will be responsible for securing your own placement, with support from the School and the University Career Development Service. Please note that deciding to search for a Year in Industry does not guarantee you a placement.
During your Year in Industry you will be supported by the School of Business Careers Team. This will include communication with you and your manager and a visit to your place of work, which may be face to face or virtual (depending on location). You will also undertake written work to capture the learning from your experience, which will include reflection on your personal and professional development. This work will be assessed to allow you to gain recognition for your Year in Industry.
Your Year in Industry effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 you will be supported through guided sessions, such as:
- Introduction to the Year in Industry programme
- Researching opportunities
- Making successful applications
- Effective interview techniques
- Preparing for my Year in Industry
A Year in Industry is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.
Year Abroad
If you want to, you can spend your third year studying abroad at one of our partner institutions. Eligibility is dependent on your academic performance in Years 1 and 2.
Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to work in the private sector, the state sector, a non-governmental organisation or become self-employed you will find the experience invaluable. Find out more from our Study Abroad Unit.
Please note that a year spent abroad still incurs a tuition fee, but this is much lower than for a normal year at Leicester. See our Fees and Funding section for details.
The School of Business has links with European universities, administered through the Erasmus+ scheme. If you are eligible for a loan from Student Finance you can apply for a travel grant from them. Languages courses, at both beginners and advanced level, are available through the University’s Languages at Leicester scheme.
- For the latest information on the future of the Erasmus+ scheme at UK universities please see our Brexit microsite
We have links with the following universities:
- Katholieke Universiteit Leuven, Belgium
- Charles University Prague, Czech Republic
- Università Degli Studi Di Milano, Italy
- Universiteit Utrecht, Netherlands
- Universidad Loyola Andalucía, Spain
We also have links with some universities outside Europe. If you are receiving financial assistance from Student Finance your support will continue and you may also be eligible to apply for additional travel grants or scholarships. We have links with the following universities:
- Swinburne University of Technology, Australia
- University of Calgary, Alberta
- Simon Fraser University, Canada
- University of Windsor, Canada
- Waseda University, Tokyo
- George Mason University, Virginia, USA
- Illinois State University, Illinois, USA
- Old Dominion University, Virginia, USA
- Oklahoma State University, Oklahoma, USA
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Final Year
Final Year
Core modules
Plus either Dissertation (Marketing) or Business Project (Marketing)
Option modules
Choose one option module from:
- Business in the Digital Economy
- Cyberpsychology at Work
- Managing in a Post-Crisis World
- Place, Branding and Tourism
- The Management and Shaping of Innovation
- Power at Work
- Employment Relations in the Global Economy
Plus two option modules from:
- Critical Analysis for Management
- Ecology and Sustainability: Contemporary Issues
- Managing Knowledge in Organisations
- Organisations in Economic Context
- Services Marketing
- The Production and Consumption of Culture
- Strategic Human Resource Management
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Why Leicester?
Job prospects are excellent: 94% of our management students are employed (or studying for a Master’s degree) six months after graduating. (Which? University)
Our Management, Marketing and Human Resource Management programmes offer dual accreditation with ILM, meaning you gain ILM’s Level 4 Award in Leadership and Management subject to passing the relevant modules.
Our Management, Marketing and Human Resource Management degrees all have the same first year so you can switch your course at the end of your first year, tailoring your degree to your strengths and interests.
Our six Entrepreneurs in Residence are here for you to discuss your enterprising ideas and to give you an insight into start-up business planning.
Teaching and learning
During your first year you will typically have 9-10 hours a week of timetabled sessions – around 6 hours of lectures and 3-4 hours of seminars or small group work. Lectures will provide you with the framework and foundational knowledge for each subject, whilst seminars, held in smaller groups, provide you with the opportunity to discuss key ideas with your tutor and peers. A variety of teaching methods are used with the aim of creating a stimulating environment in which you are encouraged to develop your learning skills and to actively engage and participate in your learning process.
Assessment methods varied to allow you to develop a range of academic and transferable skills throughout your programme and these include individual essays, examinations, presentations and group activities.
Independent learning
When not attending lectures, seminars or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the library, preparing coursework assignments and presentations, and preparing for exams. To help with your independent learning, you can access the Library and our social study spaces in halls of residence.
Your contact hours will depend on the option modules you select. You can see details of the contact hours on individual module pages.
Academic support
Our Student Learning Development Team provides help in the following areas:
- study and exam skills
- academic writing
- presentations
- dissertations
- numerical data skills
- referencing sources
Our AccessAbility Centre offers support and practical help for students with dyslexia or other specific learning difficulties, including physical, mental health or mobility difficulties, deafness, or visual impairment.
Teaching staff
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. PhD research students who have undertaken teacher training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is informed by the research we do. You can learn more about our staff by visiting our staff profiles.
Apply now
Course | Qualification | Duration | UCAS Code | Availability |
---|---|---|---|---|
Course Marketing | Qualification BA | Duration 3 years full-time | UCAS Code N500 | Availability Apply Now |
Course Marketing with Year Abroad | Qualification BA | Duration 4 years full-time | UCAS Code N500 | Availability Apply Now |
Course Marketing with Year in Industry | Qualification BA | Duration 4 years full-time | UCAS Code N500 | Availability Apply Now |