This project is a fully-funded one-year industrial MPhil in which you will undertake applied research and development on behalf of a Small and Medium Enterprise (SME) in Leicester and Leicestershire.
Prof Jeremy Levesley (Mathematics)
Dr Will Darler (School of Business)
This proposed industrial MPhil will complete a wider project under development at the National Space Centre (funded by the Wellcome Trust) with the objective to make significant organisational change on the Centre, the focus of which being community engagement with five areas of the city that currently do not engage with the Centre due to scales of multiple deprivation.
- The challenge. The Centre’s marketing team understands the current visitor thanks to Acorn/Mosaic/Cameo profiling and budgets are spent targeting those who are receptive to the messaging, however, the financial and knowledge constraints don’t allow the team to understand these new communities and the other larger non-visiting segments.
- The proposed solution. The 12 month industrial MPhil will allow the marketing team at the National Space Centre to utilise new data analysis techniques in order to organize data from different sources mine for new insights into audiences from different backgrounds (social inclusion, future strategic planning).
- The planned outcome. The industrial Mphil will assist the National Space Centre to make positive organisational change, support communities within the city and beyond, as well as create a legacy infrastructure for the marketing team to use going forward.
This Industrial MPhil is funded by the Leicester Innovation Hub (through European Development Fund monies) and the sponsoring organisation, NSSC Operations Ltd (National Space Centre).