- Dr Georgiana Grigore
- Professor Ross Parry
- Professor Peter Lunt
The PhD in Management is based in the Business School and Institute for Digital Culture
Highlights of the project
- Builds on the University’s established research excellence in digital cultural heritage, and specifically its leading scholarship in the areas of institutional digital transformation and digital skills development.
- Informs an area of strategic priority for the UK culture and heritage sectors through research partnership with a leading national digital development body.
- Draws upon the university’s network of partners to take an ambitiously international perspective on questions of digital leadership in contrasting global contexts.
Since 2017 the University of Leicester has led ‘One by One’ – an international consortium of academics, cultural organisations, technologists, professional agencies, funders, and policy makers that uses situated action research to help build digitally confident museums.
This Centenary doctoral project will work within the expanding ‘One by One’ consortium to understand the importance of a situated and culturally contingent view of digital leadership and change within cultural heritage organisations, with the aim of exploring digital skills building and institutional digital transformation in a national context.
The consortium’s previous work helped make possible the UK government’s Digital Culture Compass (DCC) launched in February 2020 – the tool to be used by cultural and heritage institutions to understand their digital capability. 'One by One’ also co-authored for DCMS and ACE the ‘Digital Charter’, which sets out the guiding principles for all digital projects across the UK culture sector
Looking out from its initial UK-US collaboration, this work is now looking to listen to, learn from and partner with other settings internationally. As it does so, the principles around digital transformation, digital leadership and digital literacy relevant to a UK and US context are being re-situated, re-imagined and re-assembled.
Acting as a model of knowledge exchange, this research will combine supervisory insights in marketing management studies and museum studies, with the sector leadership of project partner Culture24 – an organisation funded by Arts Council England to support and develop digital skills and capacity in museums and other cultural organisations. Culture24’s ‘Let’s Get Real’ collaborative action research programme has for over a decade seen more than 150 museums and other cultural organisations work together on tackling digital challenges.
This ‘Future 100’ studentship will be one of four new doctoral projects supported by the University of Leicester’s new ‘Institute for Digital Culture’, to be launched October 2022.
This research design of the project will be shaped by the successful candidate and the talents, disciplinary insights, and career aspirations that they will bring to the work.
However, given the international focus of the project, its alignment to sector/industry strategy, and focus on both organisational management and technical development, it is likely that the research will be:
- Practice-led: emerging from grounded, real-world institutional settings, with an intention to inform and shape future professional practice;
- Case study based: embedded within the existing and on-going project portfolio of the external research partner (Culture24);
- Inter-disciplinary and multi-disciplinary: working across and at the inter-section of marketing management studies, museum studies and digital studies.
Farache, F., Grigore, G., Stancu, A., & McQueen, D. (eds.) (2020). Values and Corporate Responsibility: CSR and Sustainable Development, Palgrave Macmillan.
Imran, A., Ali., M., Grigore, G., Molesworth, M., & Zhonghi, J. (2019). The moderating role of corporate reputation and employee-company identification on work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research, 117, 825-838
Molesworth, M., & Grigore, G. (2019). Scripts people live in the marketplace: An application of Script Analysis to Confessions of a Shopaholic. Marketing Theory, 19(4), 467-488.
Carolyn Royston & Ross Parry (2019), 'Building a framework: The museum sector needs to rethink digital skills - from the ground up', Museum, vol. 98, issue 1, 34-39.
Sejul Malde, Anra Kennedy & Ross Parry (2019). 'Understanding the Digital Skills & Literacies of UK Museum People'. (Leicester: University of Leicester).
Parry, R., Eikhof, D. R., Barnes, S. & Kispeter, E. (2018). ‘Development, supply, deployment, demand: Balancing the museum digital skills ecosystem. First findings of the ‘One by One’ national digital literacy project.’ MW18: Museums and the Web 2018.