Minor in Marketing
UCAS code: Your UCAS code will be the code of your Major.
Available for students starting in September 2018.
If you choose a Minor in Marketing you will study Marketing as a key component of the functioning of all organisations: whether in the public, private or third sectors. An understanding of the way markets function, methods of market analysis and access and the importance of marketing communication are essential to all aspects of economic, political and cultural life.
This course will introduce you to the theoretical and analytical knowledge needed to understand and shape contemporary marketing practice. Spanning individual situations, social developments and policy discourses, the modules explore the many dimensions of contemporary marketing practice. The Marketing minor complements many possible Major choices and provides an important insight into business and other organisational activities much sought after in the contemporary employment market.
In your first year you will be introduced to key concepts and theories of marketing. The first module explores the history of marketing as a distinct idea and practice as it emerges from the 19th century onwards as well as the foundational concepts underpinning contemporary marketing practice across a range of industries, organisations and sectors. You will also learn about central aspects of contemporary organising organisations and management.
In your second year you will extend your understanding of marketing and its organisational context. The module Organisational Behaviour covers the fundamental principles of the behaviour of individuals and groups in organisations and your second module explores the nature and significance of communication in contemporary marketing. You will use a series of case studies to examine the multiple ways in which different forms of media can be used to connect to multiple audiences.
- International Marketing Communications
- Organisational Behaviour
- Global Branding: Theory and Practice
In your final year core module you will study a variety of frameworks for conceptualising and enacting organisational strategy so as to be able to apply and critique these frameworks. You also have the choice to study one of two option modules. One will explore the evolution and current state of consumer culture and the other examines the ways in which organisations directly or indirectly produce and/or influence ‘taste’.
- Consumer Culture: Globalisation, Materialism and Resistance
- Cultural Producers of Taste
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
No specific entry requirements
There will be a range of assessments including coursework, group presentations, and examinations.
Now choose your Major
On a Major/Minor degree you study a core area in depth (your major subject), while also exploring an additional area (in this case Marketing).
Please note that you cannot study a Minor in Marketing with:
- Major in Management Studies
- Major in Human Resource Management