Professor James Devlin


Department: Business, School of

Telephone: +44 (0)116 229 7847



Prior to joining academia in 1991 I worked for 6 years in the retail financial services industry. I have also worked at the University of Nottingham (1991-1997 and 2003-2019) University of Nottingham Malaysia Campus (2000-2003) and the City University Business School (1997-2000). I also served as a Trustee/Member of the Board of Governors of the London Institute of Banking and Finance (formally ifs University College) from 2012 to 2018. Recently I was appointed to the Academic Advisory Board of the Faculty of Economic and Management Sciences at the University of the Free State Bloemfontein South Africa. Outside of work I am a keen cyclist and a qualified rugby union youth coach and referee.


My main research interested are consumer decision making and behaviour in financial services policy issues in financial services and marketing financial services generally. I also have a strong interest in professionalism ethics and trust in financial services. I also research more general marketing-related issues.

I have managed or been involved in specific research projects with a total value in excess of £300000 and I have worked with HM Treasury the Thoresen Review (on behalf of HM Treasury) Financial Services Authority and the Office of Fair Trading on a number of policy related issues both in a consultancy capacity and as a member of expert panels. I also served as Research Director for the Financial Services Research Forum and helped raise over £200000 annually for a number of years to fund research projects and academic/practitioner conferences. I also served as Director of the Centre for Risk Banking and Financial Services (now the Global Centre for Banking and Financial Innovation). I am a member of the Chartered Institute for Securities and Investment and a member of the Institute for Financial Services.




Chen, T, Ma, K, Bian, X, Zheng C and Devlin, J F (2018) 'Is High Recovery More Effective than Expected Recovery in Addressing Service Failure? - A Moral Judgment Perspective' Journal of Business Research, 82 (January), pp 1-9 (20%)

Nath, P, Devlin, J and Reid, V (2018) 'The effects of online reviews on service expectations: Do cultural value orientations matter?' Journal of Business Research, 90 (September), pp 123-133 (40%)

Chadwick, S, Devlin, J F, Sekhon, H and Roy, S (2017) 'Corporate image and a sport's governing body' Forthcoming in Services Industries Journal (25%)

Reid, V, Devlin, J F and Nath, P (2016) 'Expectation Formation in the Case of Newer Hotels: The Role of Advertising, Price and Culture' Journal of Travel Research, 52(2), pp261-275. (40%)

Roy, S K, Devlin, J F and Sekhon, H (2015) 'The Impact of Fairness on Trustworthiness and Trust in Banking' Journal of Marketing Management, 31, 9, pp. 996-1017. (40%)

Sekhon, H, Ennew, C T, Kharouf, H and Devlin, J F (2014) 'Trust and Trustworthiness: Influences and Implications' Journal of Marketing Management, 30(3/4), pp 409-430 (25%)

Ashby, S, Peters, L and Devlin, J F (2014) 'When an Irresistible Force Meets an Immovable Object: The Interplay of Agency and Structure in the UK Financial Crisis', Journal of Business Research, 67(1), pp 2671-2683 (20%)

Devlin, J F, Roy, S K and Sekhon, H (2014) 'Perceptions of Fair Treatment in Financial Services: Development, Validation and Application of a Fairness Measurement Scale' European Journal of Marketing, 48(7/8), pp 1315-1322 (50%)



Trust in financial services



Press and media

Consumers and financial services
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