Management for Science A

Module code: NS1051

Module co-ordinator: Professor Derek Raine

Module Outline

This module introduces some of the basic ideas and concepts of management.

  • Unit 01: Project Management
  • Unit 02: Marketing
  • Unit 03: Leadership
  • Unit 04: Influencing People

Intended Learning Outcomes

After completing this module you should be able to:

  • Differentiate between leadership and management
  • Identify key leadership qualities 
  • Understand leadership styles and the importance of adapting the style appropriately
  • Assess different types of leadership power and their impact on team members
  • Understand motivation theory
  • Understand the management role
  • Assess the key ingredients of operational planning
  • Appreciate the importance of setting SMART aims and objectives
  • Understand the role of operational planning in the context of project management
  • Understand the use of Gantt charts in monitoring and controlling a project
  • Apply STEEP analysis to evaluate the external marketing environment of the organisation
  • Understand the concepts of the product life-cycle and the product portfolio and their relationship
  • Evaluate the different elements of the marketing mix
  • Apply a product positioning strategy, pricing strategy, promotional strategy, and extended marketing mix strategy
  • Evaluate a range of techniques to influence others positively
  • Understand the seven habits of the highly effective person
  • Apply assertiveness techniques
  • Learn how to conduct a stakeholder analysis
  • Develop your presentation skills

Teaching and Learning Methods

  • Lectures
  • Workshops
  • Independent Research

Assessment Methods

  • Written assignments
  • Multiple choice questions