Advertising as Communication

Module code: MS7520

Module Outline

This module examines advertising from several different academic perspectives. It begins with overviews of advertising as an object of study and then moves on to the different approaches that have been used to study it. Units explore the history of advertising, advertising as a mode of social and cultural representation, and ways of analysing the meaning of advertising in contemporary capitalist societies. There are also units on advertising organizations and the challenges of advertising in a global context.

Teaching and Learning Methods

Printed course material (six course units), set books and supplementary reading.

Assessment

  • Written assignment, 3,000-4,000 words (100%)