Critical Public Relations: Contexts and Issues
Module code: MS7515
Module co-ordinator: Dr Vincent Campbell
What is PR? How does it contribute to democratic processes? This module explores the history and development of public relations, examines the different models it can follow, ethical concerns and codes of practice followed at national and global levels, and looks beyond media relations to examine the impact of new media technologies on political and corporate communications.
Teaching and Learning Methods
Module unit exercises, independent research, written module guides and tutor input including feedback on assignments.
- Written assignment, 3,000-4,000 words (100%)