Media Research Methods

Module code: MS7400 

Module co-ordinator: Dr Kaitlynn Mendes

Module Outline

The module will provide students with an introduction to practices and principles which lay the foundation in for the research process. As a result, while they will be taught some basic research methods, the focus is instead on the different traditions and philosophies underpinning research, and how these have impacted the development of specific research tools in the field of media and communication. The module will provide an overview of key approaches with a critical discussion of the quantitative/qualitative divide and convergence. In the first part of the module we focus on basic research principles such as what is research, why is it done, and what philosophies underpin it. In the second half, students will learn about content analysis and grounded theory and understand how to carry these out. 


  • 12 one-hour lectures
  • 2 one-hour workshops


  • Research design exercise (40%)
  • Research reflection report, 2,000 words (60%)