Strategic Communications Management

Module code: MS7310
Module coordinator: Dr Scott Davidson

This module explores the theory and practice of strategic communications management within organisational settings, and campaigns management more generally. The module will explore specialist areas of public relations practice such as public affairs, corporate social responsibility and crisis communication. The module will allow you to gain knowledge of how applied research methods are used in the evaluation of organisational reputation and relationships, as well as in assisting the development and design of campaign strategies. This knowledge will be applied in assignments that allow you to conduct strategic analysis of real-world campaigns and use public relations scholarship to critically reflect on the social and cultural impacts of the professionalization of communications management.

Topics Covered

  • Creating communication strategies
  • Stakeholder management
  • Corporate social responsibility
  • Crisis Communication
  • Risk Communication
  • Evaluating PR campaigns

Learning

  • 18 hours of lectures
  • 7 hours of practical classes and workshops
  • 125 hours of guided independent study

Assessment

  • Case study report and analysis, 3,500 words (100%)