Digital Media, Online Persuasion and Behavioural Change

Module code: MS7224

There are many ways persuasion can be used in the digital world, and you'l be investigating how and why they affect ad change our behaviour. This module will enable you to explain the main principles of persuasion that operate online, and assess the mechanisms of social influence that operate across a range of different online platforms.

You'll discuss the continued role of human agency whether particular behaviours are 'designed into' platforms or not, and apply theoretical concepts to a real-life case study to solidify your understanding of this topic.

Learning

  • 22 hours of lectures
  • 11 hours of seminars
  • 1 hour of tutorials
  • 116 hours of guided independent study

Assessment

  • Portfolio, 1,000 words (30%)
  • Research essay, 2,500 words (70%)