Public Relations: Culture and Society

Module code: MS7078
Module coordinator: Dr Scott Davidson

This module will introduce you to the field of public relations, exploring its origins, history and definitions. The module provides a theoretical framework for analysing public relations and seeks to contextualise public relations as an academic discipline; this in turn will help you to better understand the structures of public relations in practice and public relations as a social or cultural phenomenon.  The module explores critical approaches to public relations management and organisation, assesses how public relations functions in media contexts, and examines its wider impact on democracy. Finally, the module explores the ways in which public relations practitioners construct the audiences they seek to communicate with. 

Topics Covered

  • The history of public relations
  • Management oriented theories
  • Critical theories
  • Rhetorical theories
  • Public relations and democracy
  • Public relations and culture

Learning

  • 22 hours of lectures
  • 22 hours of seminars
  • 6 hours of practical classes and workshops
  • 250 hours of guided independent study

Assessment

  • Essay, 3,000 words (70%)
  • Critical reading evaluation, 2,000 words (30%)