International Political Communication

Module code: MS7034
Module co-ordinator: Dr Vincent Campbell

Module Outline

This option focuses on political communication in a global context. It comparatively examines the developments in political communication in so-called mature democracies and in a selection of new democracies. It highlights certain common trends and features such as political marketing, personality politics, attack journalism, party professionalisation and citizen disengagement. Overall the option seeks to provide students with an insight into the theoretical arguments and empirical research in the field of political communication.


  • 11 hours of lectures
  • 5 hours of seminars
  • 11 hours of practical classes and workshops
  • 123 hours of guided independent study


  • Essay, 2,500 words (90%)
  • Essay plan, 500 words (10%)
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