Critical Approaches to Consumer Culture

Module code: MS7030

Module co-ordinator: Professor Peter Lunt

Module Outline

In this module students will be introduced to theories of consumer culture and to a number of case studies such as consumer protest and the analysis of advertising. At the end of this module students should be able to:

  • Know appropriate detail of the historical development and defining characteristics of consumer culture
  • Apply historical and theoretical models of analysis to the study of consumers, consumption and consumer culture
  • Understand and critically assess consumption’s role in organising the symbolic environment, shaping social relations and the production of identities
  • Demonstrate through appropriate assessment mechanisms an appropriate level of knowledge of the key debates and issues pertaining to the critical study of consumer culture.


  • 5 one-hour lectures
  • 5 one-hour seminars


  • Essay, 2,000-2,500 words (100%)