Critical Approaches to Consumer Culture

Module code: MS7030
Module co-ordinator: Dr Melanie Kennedy

Module Outline

In this module students will be introduced to theories of consumer culture and to a number of case studies such as consumer protest and the analysis of advertising. At the end of this module students should be able to:

  • Know appropriate detail of the historical development and defining characteristics of consumer culture
  • Apply historical and theoretical models of analysis to the study of consumers, consumption and consumer culture
  • Understand and critically assess consumption’s role in organising the symbolic environment, shaping social relations and the production of identities
  • Demonstrate through appropriate assessment mechanisms an appropriate level of knowledge of the key debates and issues pertaining to the critical study of consumer culture.


  • 22 hours of lectures
  • 6 hours of practical classes and workshops
  • 2 hours of tutorials
  • 120 hours of guided independent study


  • Essay, 2,000-2,500 words (100%)