Mass Communication Theory

Module code: MS7002
Module co-ordinator: Dr Vincent Campbell

Module Outline

This module provides a comprehensive introduction to the field of media and communication research. Using McQuail’s Mass Communication Theory (6th edition) as its core text, it takes an historical approach to discuss the way mass media forms have developed and adapted to change and technological innovation and introduces the theories and approaches that have been adopted to understand them. Following McQuail’s outline, it divides the field of media studies into six parts: theories, structures, organizations, content, audiences and effects. The module concludes with a consideration of the future of mass communication.


  • 11 hours of lectures
  • 5 hours of seminars
  • 134 hours of guided independent study


  • Essay, 2,000 words (100%)