Analysing Communication Processes
Module code: MS2002
Module co-ordinator: Anders Hansen
In this module you will be introduced to - and critically examine - the key research methods, tools, and approaches for the analysis of all aspects of media and communication processes.
We will look at the main strengths and limitations of different methods and approaches to the analysis of media content, media institutions, the production of media content, and media audiences. You will also be introduced to the theoretical context and appropriate uses of different methods, and to the main steps involved in applying the various approaches.
The module also includes practical exercises in the use of computers for the management, handling, and analysis of communication research data and for searching, identifying and retrieving information. Working in groups, you will design, carry out and report on a research project on the analysis of media and communication content.
Communications research: research planning and design
Discourse and framing analysis
Survey analysis and questionnaire design
Using computers in communication research
Studying the internet
Focus group interviewing
Ethnography and participant observation
Analysis of visual communication
- 11 hours of lectures
- 22 hours of seminars
- 2 hours of project supervision
- 165 hours of guided independent study
- Group research report, 3,500 words (40%)
- Exam, 2 hours (50%)
- Individual reflective report, 800 words (10%)