Introduction to Media and Communication

Module code: MS1001
Module co-ordinator: Dr Panayiota Tsatsou

Module outline

This module will introduce you to key media concepts, forms, texts and systems and demonstrate the importance of the media for social life. We will explore the breadth of the study of the media and ask: how significant are the media and their study, and why?

To answer this question you will consider scholarly debates in a range of fundamental topic areas and build on your own experience of the media as a consumer/user. We will also examine how the study of the media has historically been forged through argument and contestation across diverse scholarly approaches and with regard to a wide range of concepts and phenomena.

Topics covered

  • Media production theory and practice
  • Media representations of the world
  • Media and the public sphere
  • Media power and effects
  • Media, public opinion and democracy
  • Media audience and the consumption of media
  • Technological developments in the media domain
  • Media policies and regulations


  • 22 hours of lectures
  • 22 hours of seminars
  • 2 hours of practical classes and workshops
  • 2 hours of tutorials
  • 252 hours of guided independent study


  • Essay, 2,000 words (50%)
  • Exam (50%)