Branding and Communication

Module code: MN7285

Module co-ordinator: Dr Mihalis Kavaratzis

Module Outline

This module introduces and reviews the importance of strong brands and the types of communication used in marketing today to assess how advertising and other marketing communications work; the systems and operations of the marketing communications industry; the connection between advertising and cultural capital, and its impact on business and society.

Learning

  • 20 one-hour lectures
  • Two one-hour seminars

Assessment

  • Exam, two hours (100%)