Principles and Practices of Marketing (Management MSc)

Module code: MN7261

Module co-ordinator: Dr Andrea Davis

Module Outline

This module presents the concepts of marketing in all types of organisations; promotes understanding of interrelationships between the marketing mix elements and an appreciation of marketing in a strategic sense.

Learning

  • 20 one-hour lectures
  • Two one-hour seminars

Assessment

  • Exam, two hours (100%)