Strategy, Business Information and Analysis

Module code: MN7202

Module co-ordinator: Professor Peter Jackson

Module Outline

Through frameworks and concepts drawn from economics, marketing and strategy, this module helps managers to understand how their organisation's ability to create value is influenced by its environment, its position in its value chain and its capabilities. The standard models are critically evaluated and situated in complex and uncertain environments.

Learning

  • 30 one-hour lectures
  • 20 one-hour seminars

Assessment

  • Group coursework (30%)
  • Essay (70%)