Strategy, Business Information and Analysis
Module code: MN7202
Module co-ordinator: Professor Peter Jackson
Through frameworks and concepts drawn from economics, marketing and strategy, this module helps managers to understand how their organisation's ability to create value is influenced by its environment, its position in its value chain and its capabilities. The standard models are critically evaluated and situated in complex and uncertain environments.
- 30 one-hour lectures
- 20 one-hour seminars
- Group coursework (30%)
- Essay (70%)