Marketing, Design and Operations
Module code: MN7201
Module co-ordinator: Professor Mike Saren
In the long run, marketing success or failure is determined by the ability of the organisation to deliver value to customers and achieve sustainable competitive advantage in those sectors and markets in which it chooses to compete. The tools of analysis which explain and inform such marketing design and operational decisions are the core subjects of this module.
- 30 one-hour lectures
- 20 one-hour seminars
- Exam, two hours (70%)
- Group coursework (30%)