Media Production and Communication Practice 1

Module code: ML1014

Module co-ordinator: Dr Christian Morgner

Module Aims

The module aims to introduce students to different domains of professional practice within the field of international media and communication. The module will systematically map the diverse areas of professional practice within the field. Students will be introduced to roles within the different media industries as well the range of communication positions in public, private and non-profit organisations. Students will be provided with first-hand insights into professional practice through interactions with media and communication professionals. The significance of intercultural knowledge and awareness in coping with the specific challenges presented by intercultural and international communicative contexts would be focussed on.

Teaching and Learning Methods

  • Talks, practical demonstrations and workshops by communications and media practitioners
  • Private study comprising guided reading and preparation associated with classes; student self-directed reading
  • As well as selected readings; video, audio and other materials are used for illustration

Assessment Methods

  • 1,500-word essay (50%)
  • 10 minute multi-media group presentation (50%)

Set Texts

No set texts. Readings will be prescribed in line with the requirements of the lectures/seminars.

Recommended Background Reading and Additional Resources

Media Now: Understanding Media, Culture, and Technology, 8th Edition (Straubhar, LaRose and Davenport 2013)
Media Occupations and Professions: A Reader (Tunstall 2001)