Module code: MS7084
Creativity is essential when coming up with fresh advertising campaigns, and this module enables you to be a part of every stage of the process. You'll learn the methods you can use to approach a client brief, and evaluate how the advertising strategy, planning and creative process works.
During the module you'll assess a chosen product by looking at its history, market and consumers, budget and explore the most effective media channels you can use to promote your product. You'll do this by producing and presenting creative advertising materials. By generating your own product and media campaign, you'll gain a thorough understanding of this process which will be a great reference for future employment. Time management, problem solving, creative thinking and pitching are just some of the skills you will exercise throughout this module.