Cultural Management and Marketing

Module code: MU7573

This module will teach you to:

  • Develop a critical understanding of management and marketing approaches applied to a range of international cultural heritage and museum contexts.
  • Identify the role and impact of marketing and management in cultural heritage and museum organisations in a local and global context.
  • Identify the links between place making and branding for tourism and wider economic development strategies.
  • Explore community responses to cultural heritage as it is promoted, managed and controlled through institutional infrastructures.
  • Demonstrate key principles in the management, leadership and operation of cultural heritage and museums.