Media Research Design and Practice

Module code: MS7619

This module introduces you to the basic principles of research theory, design and ethics as well as to a range of individual quantitative and qualitative research methods commonly used in media and communications research. In addition to each week’s presentations and key readings the module’s e-tivities provide opportunities to reflect on particular methodological issues, and to try out some of the research methods involved through small-scale exercises.

Topics covered

  • Introduction to Media and Communication Research
  • Research Theory and Design
  • Research Ethics
  • Researching Journalism
  • Researching Public Relations
  • Surveys and Questionnaires
  • Content Analysis
  • Introduction to SPSS
  • Archives and Corpus Analysis
  • Big Data Analysis
  • Ethnography
  • Focus Groups
  • Interviews
  • Visual Analysis (Semiotics)
  • Critical Discourse Analysis


  • 80 hours of lectures
  • 5 hours of tutorials
  • 215 hours of guided independent study


  • Research Proposal Outline, 500 words (10%)
  • Annotated bibliography, 1,000 words (30%)
  • Research proposal, 3,000 words (60%)