Media Research Methods
Module code: MS7400
During this module you’ll explore and assess many of the theories behind media research that you can apply to your own studies. You’ll start by exploring the basic concepts widely used in the research process, and the nature of the research process. Looking at how research paradigms and epistemologies impact upon research will help you to develop your own methods, and critically analyse your work.
In seminars you’ll discuss and apply the principles of research ethics to media and communication research contexts and real-life cases studies. Learning how to collect, manage, analyse and interpret social science research data, will help you to assess the benefits and drawbacks of methodological tools used in research.