Creative Audiences

Module Code: MS1010

This module introduces you to display knowledge of the ways that audience research is informed by different theoretical and methodological perspectives. You'll look into key academic debates relating to the study of media audiences and demonstrate awareness of the ways that key developments (social, historical political, technological) have shaped the nature of contemporary media audiences.


  • 20 hours of lectures
  • 9 hours of seminars
  • 121 hours of guided independent study


  • Essay plan, 500 words (50%)
  • Essay, 2,000 words (50%)