Module code: MN7404
This module begins by analysing the foundational principles of marketing and appropriately applying these to a broad range of organisational scenarios. You’ll be able to articulate and evaluate the historical development of marketing theory and practice and apply these frameworks and concepts in the development of marketing strategies.
During this module, you’ll analyse the nature of marketing orientation, and test how it fits into different contexts. This will allow you to evaluate the foundational models used in marketing to examine consumer behaviour - invaluable for employability.