Module code: MN7020
This is the most substantive piece of work that you will undertake during your studies at the School of Business. The dissertation is an individual independent research project, which will provide an opportunity to examine, in depth, a marketing topic relating to your interests. The dissertation will, therefore, comprise an in-depth investigation in a relevant area of your choice, demonstrating the knowledge, skills and competencies acquired during the taught elements of the programme.
For many, this will involve diagnosing a management/organisational/business/industry problem, devising and evaluating solutions and producing realistic, acceptable recommendations for action, under guidance from an academic supervisor. Alternatively, you can complete a more theoretically focused piece of work that analyses in detail an issue in marketing thought.