Strategies for International Marketing

Module code: MN7009

This module builds on what you will have learned during the Ethical Foundations module, and will equip you with the skills to solve real-life international marketing problems. Lectures will develop your knowledge of international marketing planning and are geared towards exploring diverse international marketing situations. You will give special attention to critically examining international marketing within the contexts of both developed and emerging markets. You will develop marketing plans which solve contemporary international marketing problems within these settings.