Marketing Communications and Digital Media

Module code: MN2106

The explosion of digital media in the last 20 or so years has changed the way that brands communicate their marketing. This module will introduce you to the planning and theory behind their strategies.

You'll look at media communications theory and marketing planning models, and discuss corporate and visual identity along with corporate branding. You'll get the chance to plan and develop pilot marketing and communications plans. Plus, you'll examine the influence of digital advertising and other media-related activities on marketing and communications strategy.

Learning

  • 20 hours of lectures
  • 8 hours of seminars
  • 122 hours of guided independent study

Assessment

  • Essay (50%)
  • Exam, 1 ½ hours (50%)