Module code: MN3119
You may associate marketing with some of your favourite consumer products, but have you ever considered the marketing behind the non-physical goods that you buy, such as bank accounts and plane tickets? In this module, you'll explore the marketing behind the multitude of services that we all consume.
You'll look at the main issues at the forefront of services marketing, and assess its importance within the marketing environment both locally and globally. You'll also examine the main issues involved in the internal and external management of services marketing. Plus, you'll consider service-related problems in both Business-to-Business (B2B) and Business-to-Customer (B2C) contexts in relation to particular businesses and industries.
- 20 hours of lectures
- 8 hours of seminars
- 122 hours of guided independent study
- Presentation (30%)
- Essay (70%)