Principles of Marketing

Module code: MN7010

Marketing is a vital role within successful organisations, ranging from advertising and many other promotional techniques through to strategising and market research. This definitive marketing module considers key concepts of marketing and how these relate to contemporary practice to prepare you for careers in this rapidly changing field. The module covers traditional approaches such as the marketing mix, segmentation, targeting and positioning, as well as contemporary issues including digital marketing and sustainability.

Learning

  • 38 hours of lectures
  • 6 hours of seminars
  • 4 hours of practical classes and workshops
  • 252 hours of guided independent study

Assessment

  • Exam, 2 hours (50%)
  • Group assignment (50%)