Media and Public Relations

MA, 1 year, full-time

This is for you if... you want to gain a critical understanding of the practices and outcomes of public relations within the context of rapidly changing media environments.

Course Description

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.

This course will equip you with the skills to critically analyse PR campaigns and understand the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.

Key Facts
Start date
September each year
Department
Media and Communication
Contact

Why Leicester?

One of the UK's longest established academic centres for communication and media studies, we are internationally recognised for our innovative research.

In 1978 the University of Leicester launched the UK's first Masters Degree in the field of media and communication.

You will be taught by experienced and highly qualified tutors and leading researchers in the field.

Our research work being supported by major government and international organisations.

Course Structure

Semester 1

Semester 1

Core modules

  • Public Relations, Culture and Society
  • Public Relations, Journalism and Networked Media
  • Media Research Methods

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

Semester 2

Core modules

  • Strategic Communications Management
  • Advertising as Socio-cultural Form
Plus a 14,000-word Dissertation

Option modules

Choose two option modules from:

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Additional Information

Accreditation

The University of Leicester is a partner of the UK Public Relations Consultants Association (PRCA). As a result, students on the MA in Media and Public Relations enjoy free membership of the PRCA, unlimited free access to PRCA online training courses, reduced rates for other PRCA training and qualifications and access to a range of networking events, work placements and graduate schemes.

Teaching and Assessment

You will be taught by a combination of lectures, seminars and tutorials where you will be given the opportunity to discuss and clarify ideas.

Assessment is by means of essays, case studies, research methods assignments, oral presentations, and a dissertation of 14,000 words.

Entry Requirements

2:1 degree in a relevant subject, or equivalent professional qualification.

We can give special consideration to you if you have significant work experience in a relevant field.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and Funding

Career Opportunities

This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.

Careers

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Course Qualification Duration Start Dates Availability
Media and Public Relations MA 1 year full-time September each year Apply Now
Course
Media and Public Relations
Qualification
MA
Duration
1 year full-time
Start Dates
September each year
Availability

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