Marketing

MSc, 1 year, full-time

This is for you if... you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today.

Course Description

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Key Facts
Start date
September each year
Department
School of Business
Contact

Postgraduate Admissions Team
+44 (0)116 252 5382
pgadmissions@le.ac.uk

School of Business website

Why Leicester?

We are a member of the Chartered Association of Business Schools, and hold a Small Chartered Business Award in recognition of our role in helping to kick-start British enterprise.

Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.

We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Course Structure

Semester 1

Semester 1

You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.

  • Principles of Marketing
  • Consumers, Brands and Communication

Plus a 15,000 word dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.

  • Research Methods for Marketing
  • Marketing Strategy and Innovation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Teaching and Assessment

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits.  You have the option for field-work sessions carried out in Leicester and in a major European destination appropriately chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Entry Requirements


A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

 

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and Funding

Career Opportunities

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects. 

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

 

Careers

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Course Qualification Duration Start Dates Availability
Marketing MSc 1 year full-time September each year Apply Now
Course
Marketing
Qualification
MSc
Duration
1 year full-time
Start Dates
September each year
Availability

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