Course information
UK fee ÂŁ10,700
International fee ÂŁ23,650
Taught by School of Business
Admissions enquiries
+44 (0)116 252 5281
Submit a course enquiry
Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk
Course description
Course description
Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require marketing that is more sophisticated. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.
You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.
You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.
The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.
Entry requirements
Entry requirements
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries listFees and funding
Fees and funding
UK Students
Starting in September 2024
- MSc: £10,700
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.
Find out more about scholarships and funding.
Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.
International Students
Starting in September 2024
- MSc: £23,650
You will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.
From 2022 onwards, EU nationals will pay the International fee. If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).
Find out more about scholarships and funding.
Accreditation
Accreditation
Chartered Institute of Marketing (CIM)
We are a CIM Accredited Degree university, with the modules on the MSc Marketing course aimed to map to certain CIM professional qualifications. This means that if you successfully complete the course you are exempt from certain modules of CIM qualifications such as the Certificate in Professional Digital Marketing and the Certificate in Professional Marketing.
Direct application and additional fees apply to study modules with CIM.
The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Careers and employability
Careers and employability
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.
Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.
Our Careers and Employability Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.
Related courses
Related courses
Course structure
Semester 1
Semester 1
You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Semester 2
Semester 2
In semester two you will focus on marketing research practices and methods. You will also explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.
Plus your Dissertation
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Why Leicester?
Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.
The School of Business holds a prestigious Small Business Charter Award for our contributions to businesses and entrepreneurs, and sharing of innovation expertise.
We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.
Teaching and learning
You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits.
Your work will be assessed through a variety of assignments including presentations, essays, case studies, marketing plans ad more, plus a 15,000-word dissertation.
Key dates
September 2024 start
- Application deadline: 9 September 2024 (Please note if you require a visa to study you will be required to submit your course application by 26 July 2024)
- Deposit payment deadline: 9 August 2024
- CAS request deadline: 6 September 2024
- 70% tuition payment deadline: 6 September 2024
Apply now
| Course | Qualification | Duration | Start Dates | Availability |
|---|---|---|---|---|
| Course Marketing | Qualification MSc | Duration 1 year full-time | Start Dates September each year | Availability Apply Now |
