Marketing MSc, by distance learning, 2-2½ years

Course information

UK/EU fee £10,500

International fee £10,500

Taught by School of Business

Admissions enquiries
+44 (0)116 252 5649

Course enquiries
+44 (0)116 2522041

School of Business website

This is for you if... you are a recent graduate or professional setting out in their career who aspires to be an effective leader in a dynamic global marketplace.

Course description

Course description

Please note - this course is being advertised subject to approval

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, create the need for increasingly sophisticated marketing. The MSc in Marketing by flexible, distance learning will equip you with the requisite knowledge of contemporary marketing practices to allow you to take on these challenges. Your understanding of marketing strategy, marketing research methods and digital marketing are developed alongside the practical skills needed to help you make a difference.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts.

You will have opportunities to lean about industry practice and emerging trends in various sectors.  Insights that could help you determine your future career in marketing.

In addition you will develop practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning. The skills and knowledge gained during the course will enable you to develop your career, your professionalism or move into further study or academia.

This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body and offers exemptions from CIM qualifications.

We have over 30 years experience of offering distance learning education that gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.


Entry requirements

Entry requirements

  • A good second class honours degree from a British university, or its equivalent
  • Or a postgraduate diploma from a recognised institution
  • Or a relevant graduate level professional qualification alongside substantial relevant work experience

If you do not hold a relevant qualification but have three or more years of substantial work experience in marketing then you can be considered for the course based on providing a copy of your CV and a personal statement of 500-1,000 words detailing your suitability and relevant work experience.

English Language Requirements

IELTS 6.5 (7.0 in writing preferred) or equivalent. If your first language is not English, you may need to provide evidence of your English language ability.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and funding

Fees and funding

UK Students

Starting in October 2022 or April 2023

  • MSc: £10,500

Find out more about how to pay and scholarships and funding.

Did you know you can apply for a Government Postgraduate Loan? Find out if you’re eligible.

International Students

Starting in October 2022 or April 2023

  • MSc: £10,500 

Find out more about how to pay and scholarships and funding.

Careers and employability

Careers and employability

Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Studying for a distance learning qualification can help your career prospects – you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you – by email, phone or skype – with advice on interviews, CVs, work experience and more. From registration to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Course structure



A list of indicative modules is below:

  • Principles of Marketing
  • Consumers, Brands and Communications
  • Research Methods for Marketing
  • Marketing, Strategy and Innovation 
  • Dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Our Marketing course is accredited by CIM and gives you the opportunity to gain professional qualifications with CIM, equipping you with the best opportunities for your marketing career.

At Leicester you will be taught by leading experts, who have both an excellent academic reputation and real-world experience.

We have over 30 years’ experience of offering high quality flexible, distance learning courses. Our courses have been specifically designed to be studied at a distance, giving you the flexibility to study from any location within a structured and supportive framework.

You'll have the opportunity to visit the School of Business to attend our week-long Leicester Masterclass held every August at Brookfield. The Leicester Masterclass is a great opportunity to meet your tutors and network with your distance learning students.

Teaching and learning


As a distance learning student you will receive support throughout the course from module tutors and personal tutors.

The programme is delivered online, via Blackboard, our virtual learning environment. This will give you access to video lectures, online seminars, materials to support each module and discussion forums hosted by tutors, where you can you also network with fellow students.

You will be invited to attend our Leicester Masterclass, held on campus at the University. This week-long programme of lectures, activities and workshops takes place every August/September and is open to students on any School of Business flexible, distance learning course at any point in their studies. 


You will be assessed at the end of each module either by an exam or written assignment which is usually between 3,000 to 4,000 words. Your final piece of work, the dissertation, is 15,000 words.

Exams are held on a Saturday except in the Caribbean and Americas where they are held on a Friday. UK based students take their exams in Leicester and, elsewhere, we offer an exam venue free of charge within a few hours travel from your location. 

Distance Learning

Online learning is an important feature of this course, therefore it is essential that you have reliable, regular access to the internet (preferably with a broadband connection) in order to participate.

As a distance learning student, you will have access to the University Library's electronic service, the Leicester Digital Library, which includes a large number of e-journals and e-books.

If you live close to Leicester you can, of course, visit the Library and School of Business facilities in person. For UK-based students who wish to use other libraries, we can issue you with a card which allows you to do so. This is a national scheme which allows distance learning students to borrow material from up to three other participating libraries.

Key dates

Start date: 4 April 2022
Application deadline for April 2022 start: 21 March 2022

Start date: 3 October 2022
Application deadline for October 2022 start: 19 September 2022

Apply now

Course Qualification Duration Start Dates Availability
Course Marketing Qualification MSc Duration 2-2½ years, by distance learning Start Dates April each year, October each year Availability

Our online application system is currently unavailable. Find out more.

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