Marketing MSc, by distance learning, 2-2½ years
Course information
UK/EU fee £10,140
International fee £10,140
Taught by School of Business
Admissions enquiries
+44 (0)116 252 5649
dladmissions@le.ac.uk
Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk
This is for you if... you want the flexibility of distance learning whilst gaining an advanced understanding of how markets work, increasing your effectiveness as a marketing professional or enabling you to continue on to further academic study or research.
Course description
Course description
This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.
You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking our Marketing MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.
This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.
We have also joined forces with the Chartered Institute of Marketing (CIM) to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway.
We have over 30 years experience of offering distance learning education that gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.
Entry requirements
Entry requirements
- A good second class honours degree from a British university, or its equivalent
- Or a postgraduate diploma from a recognised institution
- Or a relevant graduate level professional qualification alongside substantial relevant work experience
If you do not hold a relevant qualification but have three or more years of substantial work experience in marketing then you can be considered for the course based on providing a copy of your CV and a personal statement of 500-1,000 words detailing your suitability and relevant work experience.
English Language Requirements
IELTS 6.5 (7.0 in writing preferred) or equivalent. If your first language is not English, you may need to provide evidence of your English language ability.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries listFees and funding
Fees and funding
UK and EU Students
This is the total course fee. You will pay this fee wherever in the world you live.
Starting in May 2021
- MSc: £10,140
Find out more about how to pay and scholarships and funding.
Did you know you can apply for a Government Postgraduate Loan? Find out if you’re eligible.
International Students
This is the total course fee. You will pay this fee wherever in the world you live.
Starting in May 2021
- MSc: £10,140
Find out more about how to pay and scholarships and funding.
Accreditation
Accreditation
The University of Leicester has joined forces with the Chartered Institute of Marketing (CIM) to gives students the opportunity to gain professional qualification through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Careers and employability
Careers and employability
Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Studying for a distance learning qualification can help your career prospects – you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.
By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.
Our Career Development Service is here to support you – by email, phone or skype – with advice on interviews, CVs, work experience and more. From registration to Graduation and beyond, they are here to help you reach your professional goals.
Related courses
Course structure
Core modules
Core modules
- Foundations of Knowledge and Professional Skills
- Principles and Practices of Marketing
- Marketing Theory
- Consumer Behaviour
- Marketing Research
- Product Policy and Innovation
- Branding and Communications
- Research Methods
Plus your Dissertation
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Option modules
Option modules
Choose two option modules from:
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Why Leicester?
Our Marketing course is accredited by CIM and gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway, equipping you with the best opportunities for your marketing career.
At Leicester you will be taught by leading experts, who have both an excellent academic reputation and real-world experience.
We have over 30 years’ experience of offering high quality flexible, distance learning courses. Our courses have been specifically designed to be studied at a distance, giving you the flexibility to study from any location within a structured and supportive framework.
You'll have the opportunity to visit the School of Business to attend our week-long Leicester Masterclass held every August at Brookfield. The Leicester Masterclass is a great opportunity to meet your tutors and network with your distance learning students.
Teaching and learning
Teaching
As a distance learning student you will receive support throughout the course from module tutors and personal tutors.
You will use module study books - available in hard copy and electronically - and Blackboard, our virtual learning environment. This will give you online access to materials to support each module, discussions forums hosted by module tutors and chat rooms where you can network with fellow students.
You will be invited to attend our Leicester Masterclass held on campus at the University. This week-long programme of lectures, activities and workshops takes place every August/September and is open to students on any School of Business distance learning course at any point in their studies.
Assessment
You will be assessed at the end of each module either by an exam or written assignment which is usually between 3,000 to 4,000 words. Your final piece of work, the dissertation, is 15,000 words.
Exams are held on a Saturday except in the Caribbean and Americas where they are held on a Friday. UK based students take their exams in Leicester and, elsewhere, we offer an exam venue free of charge within a few hours travel from your location.
Distance Learning
Online learning is an important feature of this course, therefore it is essential that you have reliable, regular access to the internet (preferably with a broadband connection) in order to participate.
As a distance learning student, you will have access to the University Library's electronic service, the Leicester Digital Library, which includes a large number of e-journals and e-books.
If you live close to Leicester you can, of course, visit the Library and the School of Business facilities in person. For UK-based students who wish to use other libraries, we can issue you with a card which allows you to do so. This is a national scheme which allows distance learning students to borrow material from up to three other participating libraries.
Key dates
Start date: 1 May 2021
Start date: 1 August 2021
Application deadline for August 2021 start: 2 July 2021
Start date: 1 November 2021
Application deadline for November 2021 start: 5 October 2021
Start date: 1 February 2022
Application deadline for February 2022 start: 5 January 2022
Start date: 1 May 2022
Application deadline for May 2021 start: 1 April 2022
Apply now
| Course | Qualification | Duration | Start Dates | Availability |
|---|---|---|---|---|
| Course Marketing | Qualification MSc | Duration 2-2½ years, by distance learning | Start Dates February, May, August and November each year | Availability Apply Now |